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N.06

RED BULL

Enterprise Sales Tracker // Employee Dashboard
Overview
Red Bull North America outsourced a design team to create a new web application for the Wings Team -- an enterprise-sized salesforce responsible for selling beverage units to vendors attending sponsored events & music festivals.

The organization experienced sales reconciliation issues as managers were miscalculating KPIs & sales forecasts when manually recording everything in Excel spreadsheets.
Role
Contract Product Designer
Services
UX Design
UI Design
Company
Red Bull North America
Challenge // Design
Our goal was to bridge the gap between sales manager & sales rep by crafting user-friendly questionnaires for teams to complete in order to effectively track performance & aggregate sales data.

Additionally, management requested we make the application a series of re-usable templates for the 165+ annual events the Wings Team attends.

The app is called Event Tracker, and Red Bull will be deploying it across all sales & distribution divisions.
Year
2018
Design Deliverables
User Flows
Onboarding
Event Templates
Sales Rep Questionnaire
* Admin Login
* Events Overview
* Create New Event
* Add Sales Team // Type of Event
* Create Sales Rep Questionnaire
* Add Event KPI Goals
* Assign Sales Rep
* Festival Questionnaire Completed and Submitted to Sales Rep
* Sales Rep Question
Results
• 178% error reduction when reconciling monthly sales
• 111% time reduction cost of sales planning when sponsoring new events
User Proto-personas
Sales Manager
Outside Sales Rep